Melbourne, Australia.

Harmonized, Human-Centered Design.

I am a digital native, cooking pies in digital since 2007.

Currently exploring the modern digital creative world.

Formally leading digital creative for national retail brands.

Foundations built on UI design for institutional culture festivals and organisations in Melbourne and Australia.

Before that, just more digital ads…

If you have an interest in learning more about me, I have a few recent case studies I would be happy to talk through with you.


Andrew Broughton

Curriculum vitae

Work Experience:

Whippet - Digital Lead

I have worked as Digital Lead at the Melbourne office of creative agency Whippet.

At Whippet, I worked across multiple brands, channels and categories. Highlight projects include digital strategy for Coles Financial Services, reinventing the flybuys brand to be a modern digital brand and content strategy to localise global brand Amplifon.

Day-to-day tasks include providing ongoing technical guidance to our studio, to ensure we achieve the best possible results for all of our digital projects. Clients I work closely with are Coles Supermarkets, Coles Financial Services, flybuys, SEEK and Amplifon.


2010 - 2015

Mecca MediaLight - Senior Digital Designer

I spent 5 years learning the ins-and-outs of online production, design and strategy.

Starting out as a UI designer in a time where responsive design was unheard-of, I grew my skills in both front and back end website development. This allowed me to gain a thorough understanding of the limitations, but more importantly the possibilities within website development.

From here I progressed to and developed skills in information architecture, digital strategy and UI design. This then lead to developing a further interest in the consumer journey.

Highlight projects included a 5-year working relationship with the Melbourne International Film Festival, creative and production work for Energy Australia and UX design for Netafim. Day-to-day tasks included digital strategy and UI design, front-end development and digital production.

Agency Experience:

2007 - 2008

Next Digital - Digital Creative

The year 2007 was my introduction into the world of Digital Advertising, after gaining a Junior Creative Design Position with Next Digital.

I was exposed to and worked across a variety of digital channels such as Display banners, eDMs and campaign landing pages.

It was a world digital of touch points beening restricted to the home PC, using HTML tables and Flash. Working as a creative through this time has given me a great foundation to grow in the integrated digital world we live in now. Highlight projects included working on Ford Australia’s digital campaigns.

Other Experience:


Freelance / Intern 'Studio Round'

I spent time as an intern at Melbourne based branding and publication agency ‘Studio Round’. Here I worked under the Creative Director, completing art working and type-setting tasks on a range of projects.



University of Ballarat 2007

BA Hons in Visual Arts, Graphic Design and MultiMedia (Honours completed in 2011)

RMIT 2009

Cert 4 Small Business Management

Brighton Bay Art Design & Photography 2004

Cert 4 Visual Arts

The Peninsula School 2003


About me:

Center half back for the Old Bar Unicorns in the Renegade football league.

Avid record and synthesiser collector, player in many, almost, successful bands.


Call me on: 0407 098 131

Contact me digitally via the below means:

Linkedin / email